Marketing Strategy: Scientific Methods, Tools, and Techniques for Achieving Strategic Marketing Success
Marketing Strategy: Scientific Methods, Tools, and Techniques for Achieving Strategic Marketing Success

How to Download Marketing Strategy: Scientific Methods, Tools, and Techniques for Achieving Strategic Marketing Success MOBI

This book provides a concise and precise guide to strategic marketing. A scientifically-based view of marketing strategy which is informed by empirically established facts guides modern strategic marketing thinking. The structure of this book reflects this scientific approach in providing marketing managers with the foundational knowledge needed to formulate effective marketing strategies. The concepts covered in the book are based on the author's decades of research, consulting and executive teaching and can be applied in a range of marketing contexts. To facilitate learning, the book contains hands-on applications, cases and problem sets to allow readers to apply the covered concepts. The material covered will aid in developing the skills and vision that marketing managers need to lead strategic marketing activities, and to adopt a well thought-out approach to the strategy formulation process.

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  • Released: April 26, 2019
  • Author: Hooman Estelami
  • Rating: 4,9
  • Publisher: Bahar Books (April 26, 2019)
  • Total Page: 278 pages
  • File Size: 4431 KB
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