Mass Media Research
Mass Media Research

How to Download Mass Media Research MOBI

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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  • Released: September 12, 2019
  • Author: Roger D. Wimmer
  • Rating: 4,4
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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