How to Read Business Cases that Mean Business PDF
Recommended by CIO Magazine as "one of 12 books worth reading" in 2013. Business Cases that Mean Business steps readers through the process of identifying, calculating and communicating the value of your proposed technology project. The book achieves this using the easy-to-follow H.E.A.R. method, which guides you through the creation of a sound hypothesis, the process of gathering the right evidence from the right people, techniques for analyzing and organizing that evidence, and guidance in packaging your recommendation into a credible, compelling business case. Business Cases that Mean Business is much more than a theoretical approach to business cases. Maholic brings his years of experience as a CIO and IT strategist in a manner that highlights practical methods for developing and presenting a successful business case. In the book you'll find examples from real business cases and, maybe most beneficial, you'll learn why certain business case approaches succeed and why other ones fail. Topics such as negotiating the value of benefits, classifying benefits in understandable terms to gain easier approval and a solid, tested checklist for successful business cases makes the book the complete business case primer. To ensure that readers are equipped to identify and quantify the value of certain benefits, a rich Appendix is included which shows, step-by-step, how to compute common financial benefits for revenue growth, expense control and working capital optimization. If you need to prepare and present a sound business case to an executive audience, this book is for you.
