E-Commerce 2017: Business, Technology, and Society (2-downloads)
E-Commerce 2017: Business, Technology, and Society (2-downloads)

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Understanding The Vast And Expanding Field of E-commerce   Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.   In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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  • Released: September 12, 2019
  • Author: Kenneth C. Laudon,Carol Guercio Traver
  • Rating: 4,1
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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