Feel Free Read Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human MOBI
We each see more than 5,000 marketing messages every day. With such intense competition, it's critical for brands to stand apart beyond rote copy about service and price. They need to have a conversation with their audience. But how? There are plenty of books on how to market content, but few that take you to the heart of it all--the conversation. Conversation Marketing sidesteps conventional wisdom to take the mystery out of how to "talk" to your audience using content that connects your brand to their collective hearts and minds. Today's discerning consumers demand more than rote copy and slick marketing. They want information and a reason to connect with a brand before they act. Conversation Marketing gives you and your company the powerful tools and tactics now required, including:How to earn your audience's attention with "Handshake Moments" that provide value at every touch pointHow to easily craft a meaningful story with all of your contentHow to create a two-way dialogue with your content between you and your audienceHow to use content to sell without selling Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands increase sales, and establish a lifelong connection with their customers.
